Winning the AI Recommendation: Connecting Hospital Brands and Doctors in the GEO Era

For decades, the 'Digital Front Door' was your website. In 2026, that door has moved to the AI interface. As generative engines become the primary filter for patient decision-making, hospital networks face a new challenge: Invisibility. 

Join Uberall for a deep dive into Generative Engine Optimization (GEO) and its implications for health care marketing and strategy leaders. Attendees will learn how AI platforms gather and synthesize information about hospitals, physicians, and services; what factors influence visibility in AI-generated recommendations; and practical approaches to improving discoverability, accuracy, and trust across digital channels.

Learning Objectives:

• Differentiate between traditional SEO and Generative Engine Optimization (GEO) and their impact on patient discovery.
• Identify the factors that influence how health systems, providers, and service lines appear in AI-generated recommendations.
• Apply strategies to improve the accuracy, consistency, and visibility of health care organizations across AI-powered search and answer engines.

Event Hosts

SHSMD and Uberall

Presenters