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Keynote Sessions
Pre-conference Workshops
Conference Topic Tracks
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 UmbdenstockBrenner_JGarth Graham 

2014 conference keynote speakers

Richard (Rich) Umbdenstock, President and CEO, American Hospital Association
Jeffrey Brenner, MD, Executive Director, Camden Coalition of Healthcare Providers and a 2013 MacArthur Fellow 
Garth Graham, MD, President, Aetna Foundation


Pre-conference Workshops
Workshop A: Patient-Centered Outcomes Research: A New Opportunity for Hospitals, Health Systems and Community Health Workers
This session will include a general overview of PCORI; the role that end-users can play in ensuring that PCORI’s research is useful by partnering with the institute, a discussion of how hospitals may use patient-centered research to fulfill their community benefit requirements and a request for research topics from workshop participants.
Learning objectives:

  • An understanding of the mission of PCORI;
  • An understanding of how workshop participants can engage with PCORI; and
  • Ways that community health workers, and hospital and health system executives can incorporate this research into their requirements for community health needs assessments.

Workshop B: Insight Driven Opportunities to Find, Reach and Engage At-risk Population Members
This workshop will show new approaches necessary to develop, deliver and partner around consumer-based health. Learn approaches to leverage available and desirable data to consider at-risk patient needs and then develop a range of solutions.
Learning objectives:

  • Identify opportunities from key business questions related to health care informatics;
  • Focus ways to bridge the gap for at risk residents for consumer needs based on analytical evidence; and
  • Identify at least three ways to leverage evidence based opportunities to improve health for the local community—regardless of information technology investment resources.

Workshop C: Developing a Comprehensive Community Benefit Strategy
This workshop will engage participants around elements of community benefit strategy, with the goals of demonstrating fulfillment of tax-exemption requirements, deploying and managing limited charitable resources effectively and aligning community benefit with other hospital and health system strategic imperatives.  It will help participants facilitate self-assessment and strategy development activities in their organizations.
Learning objectives:

  • Understand and be able to articulate factors driving the importance of creating a community benefit strategy that is aligned and integrated with the hospital’s strategy and community goals;
  • Learn and discuss components and characteristics of community benefit strategy that participants can use for self-assessment and strategy development in their organizations; and
  • Discuss and share case examples from hospitals and health systems with differing approaches to community benefit strategy and implementation

Conference Topic Tracks
Informational sessions will be offered in the following four topic tracks. 

  • Community Health Policy and Advocacy—Hospitals and health care systems are using community benefit strategies to respond to the new demands of health reform. This track will feature innovative approaches to new health care policy challenges and tactics for communicating population and community health strategies to key stakeholders while showcasing the intersection of health care and public health in community health practice. 
  • Innovative Partnerships for Community Health—Presentations in this track will go beyond discussing traditional partnerships to address practical tools for developing effective multi-sector partnerships at the local, regional and national levels to implement community health initiatives. Learn about how hospitals and health care systems are developing innovative collaborations with local health departments, coalitions, health exchanges, insurers and national organizations to improve community health. 
  • Planning and Implementation of Community Health Needs Assessments—This track will feature specific approaches to the various components of the CHNA, including:  a) developing strategic public health and health care initiatives to address priority issues; b) aligning CHNA implementation strategies with community benefit, population health and community improvement plans; c) resource allocation decisions; d) evidence-based implementation plans; and e) applying lessons learned to future assessments and implementation plans.
  • Infrastructure Planning and Funding—The demands and challenges of a changing health care environment requires hospitals, health care systems, academic medical centers, and their community benefit departments to review how they can be structured and funded to support the mission and strategy of the entire organization to meet individual and population health needs.  Learn from your colleagues how health entities are building, adapting, financing and structuring their community benefit/health departments to be successful in the “second curve of health care.”